So what if you you made a bad choice, forgot to do something, lost some time, or simply don’t feel like functioning. 

Soylent is here to help you make up for all that — and everything else that comes with being human. 

Perfection isn’t real. But a good-tasting, nutrient-rich way to get back on track totally is. Soylent’s loyal following knows this. But to reach new customers, we positioned Soylent as a refreshingly realistic way to do something that’s good for you.

Kicking off with the New Year, we designed a durable cross-channel campaign with imagery and messaging to stay fresh and relevant all year long.