When we partnered with Aspen Dental to launch a clear aligners brand, something stood out: the industry had become an echo chamber. Competing brands were parroting each another’s claims, talking to themselves – and right past their befuddled customers. By tapping into the emotional realm of self-actualization, we were able to rise above the sea of sameness with something light, refreshing, and compelling.

We care about our audience, but we have a sense of urgency that has no time to worry about being polite.

We won’t promise to change your whole life overnight. We won’t dazzle you with Photoshopped models like a cologne commercial. We won’t flatter your good taste and discernment.

We will give you real reasons to choose us instead of overpriced, overhyped alternatives. We will be a partner on your path to who you were meant to be. We will appreciate the practical and emotional value of looking as good as you possibly can. Because how you look matters. Most importantly, we know it matters to you.

Chalk created a series of patient education videos that celebrate the decision to use Motto aligners. Because this one choice that’s going to make every moment for the rest of your life that much better.