We rallied customers back to the Box with a new brand that celebrates cheap. Along with a new app and digital platform, we helped Redbox matter again. Not just to audiences across America, but internally, where we fostered alignment and stoked enthusiasm by standing for something: democratizing entertainment.

In a world of $6 streaming rentals, Redbox serves up the same new releases for a buck and change. Add a digital platform with free and premium content, and Redbox resumed its place as the go-to choice for families on a budget.