In an incredibly competitive market, young dental professionals were unsure whether Aspen Dental was the right choice to launch their career. We partnered Aspen’s HR, marketing, creative, and executive teams to find a way to land top recruits.

Our campaign doubled down on the brand’s promise: to be the most provider-centric dental service organization in the game. The response exceeded expectations by filling the funnel and blowing past Aspen’s goal for new applications.