Brand

  • COME TO LIFE

    Who are you and why do we care? That's the question your customers will ask again and again. We are here to help you discover your white space in a cluttered market, and drive that message home with a unique value proposition and brand architecture. Together we can bring this to life in a way that people will not soon forget.

  • THE FOUNDARY

    Chalk was tasked with building a flash sales home brand from the ground up. With a hint to the artisinal and found objects that are coveted by this prospective customer base, we built an architecture that is timeless and aspirational at every turn.

    The brand that was built inspired the product buy and deliveries to ensure a one eye approach to building a lasting brand.

  • GOGO

    Task: Bring a telecom commodity company into the consumer facing world with an emotionally charged brand and visual that was anchored in a time when flying was the coolest thing on earth.

    We made sure it still can be, with the gogo brand architecture, visuals, and all executional components to support the lofty goal.

    FLY CLASSY

NATIONAL CAMPAIGN

  • CENTER STAGE

    Brands brought to life. Through a plethora of marketing tactics, we bring the brand to life on the national stage by creating integrated and connected campaigns that are consistent at all touch points. Don't spray and pray, define and communicate effectively and with purpose.

  • WH | BM

    We were tasked to create an iconic fashion brand out of what had become a stale and commodity driven company. Through innovative locations, relevant campaign development, and top-tier talent and photographers, we executed a number of beautifully relevant campaigns for White House | Black Market.

  • GOGO

    How do you create relevance and a clear need into a brand that people can't verify they even need. YOU CREATE NEED. Highlight the absurdity of flying without gogo. Through a number of tactics and creative executional techniques we created awareness. Life without gogo just isn't a life you want to live.

    I CAN'T WAIT FOR 10,000 FEET.

  • EXPRESS

    The EXPRESS holiday campaign was one of our favorite campaigns executed to date. It was anchored in whimsy and sexy simultaniously. By connecting to the irreverent wishes of the target audience we brought the campaign to life through all media tactics including: in-store, web, print, guerilla, & broadcast

    I WISH....

TV/VIDEO

  • PRESS PLAY

    We have extensive experience in the direction, execution, and concepting of video projects for our beloved clients.

    Whether it is for National Broadcast (commercials), Brand Videos, or Web & Social Delivery, we have the chops to make it break through, connected, & of the highest caliber execution.

    VISIT OUR VIMEO PAGE

Digital

  • PIXEL PERFECT

    Mobile first? Tablet fIrst? Laptop first? Desktop first? How about User first? We are here to start at the most important place, the user. Depending on the need and depending on the use cases, that is what we deliver and deliver well.

     

    Imersive emotionally attached experiences are where we win, and where the user wins.

  • BUYNOW

    Chalk was approached to deliver an innovative and simplified text to buy system for the upcoming buy now brand. By anchoring in the flow and the information transfer from human to human, we were able to deliver a responsive website and app that is tailored for each device.

     

    Know the behavior and the need, then you can deliver a successful solution.

  • GOGO

    Mobile Apps, Web Apps, Ground Websites, Video Experiences, and In-Air Partner Portals, We delivered it all with an eye to in-air experiences and exclusive emotional benefits. Flying the skies has never been this cool.

     

    FLY CLASSY

  • WELLLIFE

    How do you create an immersive experience for a start-up that needs to engage users at the physical level online. We did this by not only connecting with the user emotionally, but also eased the user through an easy to absorb questionnaire showing progress at every step.

     

    MODERN WELLNESS SIMPLIFIED

Environment

  • TAKE A SEAT

    The environment is the place where emotion comes to life. We pride ourselves in creating 3 dimensional journeys for users and shoppers. From sales centers, to window development, to full store build outs, we have a passion for bringing your world to their world.

  • LIZ CLAIBORNE

    When asked to rebrand the well known icon, we first looked at the store experience, trying to understand where the product and experience were falling short. We started by redesigning the customer journey, windows, and in-store experience then quickly moved to the imagery and brand execution. This is just a taste of what we developed and executed for, and with, the amazing Liz Claiborne team.

  • ELY'S TO GO...

    A new concept store for a vegan, sustainable restaraunt in Ohio was in need of a style guide and in store customer journey. We concepted and pulled together inspiration boards which developed into architectural drawings needed to bring the store to life. With an eye towards found objects and a hint to a french bistro, ely's to go came alive in an emotionally connected and inspirational way that only CHALK can deliver.

  • STAR TOWER

    We were tasked to create an elevated and immersive sales center for the luxury Long Island City residences.

    Through the use of materials, branding and customer journey mapping, we created an experience that left the potential buyers wanting more.

COLLATERAL

  • TAKE US WITH YOU

    How do you bring your brand to life in a way that can infiltrate a potential consumer's home or extend the environment into their experiences away from you? Collateral. With a full understanding of both aquisition design and branding design, collateral is the best way to reach... when they are out of reach.

  • THE FOUNDARY

    The launch of the Foundary allowed us to create extremely unique and authentic pieces that engaged potential consumers as well as connected with customers after their purchase to continue to remind the advocates of the brand promise.

  • GOGO

    Bring the brand to life at all touch points, they said. Make them feel connected to the brand, they said. Make flying cool again, they said. Make all of the pieces reflect the exclusivity and cool factor of brand, they said.

     

    DONE, WE SAID.

  • BROOKS COOL

    How do you create a brand campaign around a name like BrooksCool? You bring in a brand persona that exudes cool, Wynton Marsalis. Through the free flowing movements of jazz we brought the new suit to life with a breezy, easy going attitude and swagger, just like Wynton and the rest of his Jazz ensemble.

The Team

  • GET TO KNOW US

    We are only as good as the work we do, and our team is excited by this promise. Everyone on the team works for the work, and the results that every project has the potential to realize.

  • GET TO KNOW US

    We are only as good as the work we do, and our team is excited by this promise. Everyone on the team works for the work, and the results that every project has the potential to realize.

  • GET TO KNOW US

    We are only as good as the work we do, and our team is excited by this promise. Everyone on the team works for the work, and the results that every project has the potential to realize.

  • GET TO KNOW US

    We are only as good as the work we do, and our team is excited by this promise. Everyone on the team works for the work, and the results that every project has the potential to realize.

Clients