An emotionally connected 360 degree integrated marketing & branding firm
Headquartered in New York City and Chicago.
COME TO LIFE
Who are you and why do we care? That's the question your customers will ask again and again. We are here to help you discover your white space in a cluttered market, and drive that message home with a unique value proposition and brand architecture. Together we can bring this to life in a way that people will not soon forget.
Chalk was tasked with building a flash sales home brand from the ground up. With a hint to the artisinal and found objects that are coveted by this prospective customer base, we built an architecture that is timeless and aspirational at every turn.
The brand that was built inspired the product buy and deliveries to ensure a one eye approach to building a lasting brand.
Task: Bring a telecom commodity company into the consumer facing world with an emotionally charged brand and visual that was anchored in a time when flying was the coolest thing on earth.
We made sure it still can be, with the gogo brand architecture, visuals, and all executional components to support the lofty goal.
Some argue it's the most important part of the brand, while we agree it's critical, it's only one piece of the total. We bring strategy first, define the white space, execute a competitive analysis, then and only then can we design and develop a wordmark and/or logo to support bringing your brand to life.